Vistage & private practiceFacilitator, speaker & executive coach
CHAIR
Kirsten Yurich
Vistage Chair / Executive Coach
The group's blind-spot detector and asker of the deep questions — executive coach, homesteader with a coop full of chickens, and purveyor of the occasional “love punch.”
Group Chair · Since 2022Ask: Coaching
Kirsten YurichCoaching
16
In her group
All
Industries
Solo
Self-employed
Ex-CEO
Turned coach
Superpower
Asking deep, thoughtful questions — a blind-spot detector
Kryptonite
The quiet “am I good enough?” second-guess
Ask me about
Leadership, developing people, management science, and the behavior & learning principles that drive business.
Off the clock
Hershey. Husband Steve; kids Sydney (19), Amelia (17), Stephen (15) & Audrey (12). Homesteader — dogs, cats, fish, 11 chickens, an orchard. Pottery, gardening, 4pm cappuccino.
Trivia
First-generation German
Recovering workaholic
Chicken trainer (yes, really)
Swears by a 4pm cappuccino
George M. Leader Family Corp.Country Meadows Retirement Communities
OWNER
Meredith Mills
President & CEO
Third-gen CEO of a $150M senior-living company — competitive-runner-turned-potter, and the person to call when there's a snake in your yard.
Member · Class of 2025Ask: Elder Care
Meredith MillsSenior Living
$150M
Revenue
2,000
Team
10
Campuses
3rd
Gen Owner
Superpower
Kindness & persuasive communication
Kryptonite
Egos & manipulation
Ask me about
Health care innovation, senior living & long-term-care navigation, Medicare & value-based care, self-insured plans, marketing & SEO/SEM, culture & retention.
Off the clock
Hummelstown farmette — orchard, 15 chickens, pottery studio. Husband Dan, kids Beckett (9) & Laurel (3), puppy Orso.
Trivia
Still holds her college steeplechase record
Caught an emu loose in her yard
Training a truffle-hunting dog for scent work
First pet: a box turtle who lived in a recycling bin
Move Forward Counseling LLCOutpatient mental-health therapy
FOUNDER
Alison Pidgeon
Founder & CEO
Built a $7.4M mental-health practice from $3,300 of her own money — and she's just getting started.
Member · Class of 2023Ask: Mental Health
Alison PidgeonMental Health
$7.4M
Revenue
80
Employees
100%
Owner
25
Countries
Superpower
Empathy, transparency, innovation, culture-building
Kryptonite
Finances, tech
Ask me about
Business consulting, mental health.
Off the clock
Lancaster (E. Hempfield). Three kids — Ryan, Liam & Finley; boyfriend Ade. Travel, reading, gin cocktails, coloring.
Trivia
Self-described introvert — recharges on alone time and water
Unwinds with coloring and a gin cocktail
Outsources domestic work to be intentional with her kids
Pet peeves: narcissists, winter, and inefficiency
Seltzer's Smokehouse MeatsSmoked-meats manufacturing
OWNER
Austin Wagoner
Owner / CEO
Owns 98% of a $25M smokehouse — lives by family-first and hard work, and has been building companies since he was a kid.
Member · Class of 2022Ask: Small Biz
Austin WagonerFood Mfg
$25M
Revenue
75
Employees
98%
Owner
29
Bought it at
Superpower
Situational problem-solving / root-cause analysis
Kryptonite
Building personal relationships with his team
Ask me about
Excel (yes, really), and how to approach issues with your boss at a small business.
Off the clock
King of Prussia. Wife Lauren; kids Riley, Julian & Bennett. Hockey, boating, hiking; energized by the outdoors.
Trivia
Started his first company, Island Landscaping, at age 12
Doubled it every two years, then sold at 24
Ran a marina at 23; bought Seltzer's at 29
Drained by solving the same problem twice
Merakey USANonprofit human services — mental & behavioral health
SVP
Becki Richwine
Senior Vice President
Merakey's youngest-ever VP and SVP — steering a $75M slice of a billion-dollar nonprofit, pickleball paddle always nearby.
Member · Class of 2022Ask: Kids & Schools
Becki RichwineHuman Services
$1B+
Org size
7,000+
Employees
$75M
Her scope
19yr
Tenure
Superpower
Culture, team morale, relationships, problem-solving
Kryptonite
Moving too fast; expecting people to read her mind
Ask me about
Problem-solving with multiple paths to the same goal; resources for kids, schools, and special education.
Off the clock
Cumberland County. Two kids (21 & 19), her mom, boyfriend Rich, plus step-kids. Pickleball, sun & sand, gardening.
Trivia
Big on getting 1% better every day
Pickleball devotee
Recharges with baths, quiet time, and gardening
Drained by misaligned expectations and repeating herself
Lapp & Co.M&A advisory for mid-size manufacturers
FOUNDER
Javan Lapp
President & Founder
Spent years scaling a building-products manufacturer — now founder of Lapp & Co., walking mid-size manufacturers through M&A.
Member · Class of 2022Ask: M&A
Javan LappM&A Advisory
2026
Founded
M&A
Focus
~200
Prior team
$40M
Prior scale
Superpower
Asking questions, systems thinking
Kryptonite
Doesn't celebrate or smile enough
Ask me about
Scaling orgs, building leadership teams, lean manufacturing, EOS, M&A.
Off the clock
Intercourse, PA. Wife + 3 kids. Reading and goats; fueled by gardening and his kids.
Trivia
Keeps goats
Lives in Intercourse, PA
Published author
Voracious reader who runs on curiosity
Perpetual Equity GroupBoutique private equity
OWNER
Jesse Greider
Managing Partner / President
Boutique PE owner across several industries — visionary, straight-shooter, and proudly “the short one.”
Member · Class of 2022Ask: Strategy & M&A
Jesse GreiderPrivate Equity
$85M
Combined
8
Companies
5
Industries
50
Employees
Superpower
Visionary, problem-solver, makes people smile
Kryptonite
Spreading himself too thin
Ask me about
Strategy, finance, M&A, conflict resolution. Welcomes all constructive criticism and business insight.
Off the clock
Wrightsville, PA. Kids Cassidy, Mackenzie & Holden. Motocross, hunting, fishing, cooking.
Trivia
Rides motocross
Hunts and fishes on the weekends
Cooks — and enjoys pipes & cigars
Fueled by his kids and growing businesses
Central Pennsylvania Youth BalletNonprofit ballet school
CEO
Nicholas Ade
CEO / Faculty
Runs a nonprofit youth ballet on marketing savvy and EOS discipline — and digs in harder the moment things get hard.
Member · Class of 2022Ask: Marketing & EOS
Nicholas AdeArts Nonprofit
$4M
Budget
150+
Students
17
Staff
501c3
Structure
Superpower
Drive for what they do
Kryptonite
Being painted into a corner
Ask me about
Marketing, development, EOS, org structure.
Off the clock
Carlisle, PA. Wife Paige, daughter Rory. Visual art, food, wine, Lakers basketball, public speaking.
Trivia
Diehard LA Lakers fan
Into visual art, food, and wine
Energy comes from students and family — “not in that order”
Launched his speaking career at Justin's conference
Woolpert, Inc.Architecture, engineering & geospatial
DIR
Nicholas Brien
Regional Development Director
Pivots through any complex project hurdle in architecture, engineering & geospatial — and would rather build things that last.
Member · Class of 2022Ask: Project Mgmt
Nicholas BrienEngineering
$600M
Revenue
3,500
Employees
60%
PE-owned
40%
Employee
Superpower
Flexibility to navigate complex hurdles and pivot strategy
Kryptonite
Doing things himself — occasionally creates bottlenecks
Ask me about
Project management, transportation infrastructure, conflict resolution. Mentorship on technical leadership.
Off the clock
Mechanicsburg. Daughters Kinnley & Wynslow. Golf, hiking, weightlifting, beer & bourbon.
Trivia
Golfer, hiker, and weightlifter
Beer-and-bourbon guy
Driven by competition
Finds real fulfillment in being helpful
Butz Family of CompaniesConstruction management
EVP
Steve Lee
Executive Vice President
Helps steer a 5th-and-6th-generation, $300M construction firm through its leadership transition — basketball coach and private pilot on the side.
Member · Class of 2022Ask: LEAN / Construction
Steve LeeConstruction
$300M
Revenue
200
Employees
5th–6th
Generation
Family
Owned
Superpower
Innovative thinking / relationship development
Kryptonite
Showing the softer side (reads as tough)
Ask me about
LEAN, health-care leadership, large-scale construction; business efficiency, stand-up huddles, strategic implementation, culture.
Off the clock
Lititz, PA. Wife Jennifer (21 yrs), son Tucker (15), daughter Sydney (17). Energized by travel; drained by politics.
Trivia
Coaches basketball
Licensed private pilot
Seriously fit — trains with a personal trainer
Throws a huge St. Patrick's Day bash (it's his birthday)
BenefitsDNAEmployee-benefits consulting & health-plan strategy
FOUNDER
Justin Leader
Founder / CEO
Fixes broken health plans by saying the thing everyone's thinking but won't — calm on the outside, intense on the inside.
Member · Class of 2022Ask: Health Plans
Justin LeaderBenefits
$2M
Revenue
8
Team
10–15
Clients
2
Cos founded
Superpower
Sees through noise fast; asks the uncomfortable questions; moves people to action
Kryptonite
Low tolerance for fluff, politics, and performative work
Ask me about
Health-plan consulting, fiduciary risk, compliance, cost containment, benefits strategy, transparency, branding & message clarity.
Off the clock
Elizabethtown, PA. Wife Kim, sons Cullin & Henry. Writing, speaking, sci-fi, horror, '80s movies, fitness.
Trivia
Career path: pharma → Wall Street → benefits consulting
Founded both BenefitsDNA and Leaders Never Quit
Sci-fi, horror, and '80s-action-movie devotee
Lives by: “Say the true thing. Do the right thing. Own the outcome.”
Electron Energy Corporationa Permag company — defense / aerospace / medical
DIR
Luke Walmer
Director, Operations
Keeps the rare-earth-magnet lines running for defense and aerospace — calm in chaos, and quietly the funniest person in the room under pressure.
Member · Class of 2025Ask: Manufacturing
Luke WalmerManufacturing
$100M
Revenue
200
Lancaster
550
Permag
4
Global sites
Superpower
Calm in chaos; proactive
Kryptonite
Trying to keep everyone happy
Ask me about
Rare-earth alloys, lean/continuous improvement, root-cause analysis, leadership, metal manufacturing.
Off the clock
Lititz, PA. Wife Katie, kids Hadley & Benjamin, choc lab Arthur. Archery, aviation, skiing, bourbon.
Trivia
Black belt in karate
Third generation from the company's founder
Self-described “extremely handy”
Archery, aviation, skiing, and bourbon off the clock